For charter captains
Websites that book your boat.
Found on Google. Deposits straight to your bank. We build it, you run the boat.
Sites we've built for captains.
Scroll through any of them. Every video is the captain's own.
Destino Charters
Sailing charters · Miami to Key West
A 40-foot Beneteau, day sails to nine-day voyages through the Keys — told in the captain's own photos and film, with booking and deposits on every trip.
American Angler Sportfishing
Long-range sportfishing · San Diego, CA
Trips, crew, fish reports and recipes — kept fresh between trips.
Boundless Boat Charters
Private sportfishing · San Diego, CA
Half, three-quarter and full-day trips, with booking and deposits online.
Callion Fishing Charters
Fishing charters · Marathon, Florida Keys
A tarpon jumping beside the boat, every trip listed, booked online.
Angle Drop Charters
Offshore fishing · Boynton Beach, FL
Opens underwater on a sailfish. Anglers book and pay a deposit in four steps.
Salty Anchor Charters
Private boat trips · Shalimar, FL
Crab Island, dolphins, sunsets and fireworks — every trip on one page.
Trips booked. Paid online. Straight to the captain.
- 64 trips booked and paid on the website
- $80,840 booked online in the first four months
- 24/7 taking bookings — 11pm on a Tuesday too
Boundless Boat Charters, San Diego. Website bookings only — phone calls, repeat customers and direct bookings are on top of it.
Everything a charter needs. In one place.
This is what we do: website, bookings, calendar, SEO, fish reports, emails, merch — one system, one login, one number to call.
A website that looks like the trip
Built around your photos and video, your trips and your reviews. Video on the banner, fast on a phone.
Booking + deposits online
Pick a trip, pick a date, pay a deposit — straight into the captain's own bank account.
Your calendar, in sync
Every booking lands on your Google Calendar. Block a day and it closes on the site.
Fish reports that bring them back
Post a catch from the boat — a photo and a line. Each report is a new page anglers share and Google finds.
SEO
Built for how people search now — Google, Google Maps, ChatGPT, Claude. Listings, structured data, fast pages.
Confirmations + nudges
Confirmed the second they pay, and you're told. Anyone who stops at the card form gets a nudge — and you get their number.
Merch store
Your logo on real hats and shirts, printed and shipped per order. No inventory, no money down.
Your dashboard
Bookings, trips, prices, days off, customers — one login, from the boat or the couch.
Changes by voice or AI
Hold the mic button and say what to change — we do it. Or ask ChatGPT or Claude and it lines the change up for you to publish.
Video + photo
Send us your phone clips. We cut them into your banner and your pages so the site moves like the water does.
Reviews on the site
Your Google reviews, on your pages, where someone deciding between two boats will read them.
You own it
Your domain, your customer list, your content. Leave any time and take it all with you.
Get found on Google, ChatGPT, Claude and more!
Most anglers find a boat on a phone — on Google, and more and more by asking an AI. Every site we build is built for both.
Google
Pages built around your trips, your fish and your town — the words anglers actually type.
ChatGPT, Claude & Perplexity
Your business, trips and prices written in the format AI assistants read, so they can recommend you by name.
Google Business Profile
Your listing set up, verified and matched to the site — where Google looks first for "charter near me."
Fish reports that rank
Every report the crew posts is a new, dated, local page. That's exactly what Google rewards.
Fast on a phone
Most anglers find you on a phone. Every page loads fast and reads clean on one.
Kept tuned
Sitemaps, listings and structured data update themselves as your schedule and reports change.
The follow-up happens without you.
The confirmation goes out the second they pay, the trip lands on your calendar, and you're told. Stop halfway through paying? They get a nudge to finish — and you get their number to call.
- You're booked! Half Day Offshore, Oct 24 — To them, the second they pay
- New booking — Half Day Offshore, 4 guests — To you, same second
- Added to your Google Calendar — Automatically
- Your trip's still waiting — finish booking — If they stop at the card form
- Call them: Mike started booking and didn't pay — To you, with his number
If you can send a text, you can change your site.
This is the real editor, not a video. Click the words below and type. Hit Change photo. That's how you change your own site, from your phone.
Live in days, not months.
We build it
From your current site, your photos, your reviews and a phone call. Nothing for you to write.
You look it over
Tell us what to change. We change it. Then connect your bank and your calendar — ten minutes.
Bookings start
We switch your domain over. Anglers find you, book, pay. You run the boat.
Most asked questions.
What captains want to know before they sign up — answered straight.
What's the catch? What would I owe if I like it?
We build your site first and send you the link, so you see it before you pay anything. If you like it, it's month to month — no contract and no cancellation fee.
Do you take a percentage of my charters, like FishingBooker?
No percentage, ever. Whatever we charge is flat, and trips you book yourself by phone, text, Venmo or Zelle never touch us.
Does it actually work?
Boundless booked 64 trips online in its first four months. Scroll through the sites above — every one is live and taking bookings — and ask us for a captain to call.
Where does the money go?
Straight to your bank, through your own Stripe account. We never hold it. You choose the deposit — a set amount, a percentage or the full price — and customers can pay with Apple Pay or Google Pay.
How does the calendar work? I don't want to get double-booked.
Your site reads your Google Calendar, so anything on it — a phone booking, a FishingBooker trip, a day off — closes that time. A booking on your site lands on your calendar, and nothing goes on it until the customer pays.
Can I change it myself?
From your phone. You log in from a link in your email — no password — tap any words to change them and tap Change photo on any picture. Or hold the mic button, say what you want changed, and we do it.
Will it get me on Google?
Every trip, species and fish report gets its own page, written around what people in your area search, and we submit your site to Google and Bing. SEO takes months, not days — and nobody can honestly promise you a spot.
If I leave, does my website go back to the way it was?
Your domain stays in your name, where you bought it. We save your old settings so you can point it back, and you keep your content and your customer list.
Will it look like my boat?
It's built from your own photos and video, your trips, rates and reviews — no stock photos. Send more any time and we add them.
What do I have to do to switch over?
The site is already built when you say yes. Then it's one phone call: connect Stripe, connect your Google Calendar and change two settings where your domain lives. Your old site stays up until the switch, and its pages point to the new ones.
It's my slow season. Should I wait?
It's the best time to start. New pages need a few months to get found, so the site is ready when the phones start ringing — and each trip can open only in its own season.
I vet every client. Can I stop people booking on their own?
Yes. Your booking page can take requests instead of payments — nothing is booked until you say yes.
Paste it in. We'll build you a new one.
Drop in the site you have now. We pull your trips, photos and reviews, build the new version, and send you the link to scroll through — no call and no commitment.
Who you'll be dealing with.
A small team, not a call center. The people who build your site are the ones who pick up when you call.
Bernardo
Founder · Service-disabled U.S. Navy veteran
Bernardo has spent 15+ years building businesses and the software behind them. He built Blue Ocean Standard to give captains the one connected system he always wanted — website, bookings, payments and search in one place — and he's the one who answers when you call.
Josh Timpany
Film & photo · Best Short, San Diego Int'l Film Festival
Josh is an award-winning San Diego filmmaker and photographer — his surf film The Last Ones Out won Best Short out of more than 6,000 submissions. He heads up the film and photo side: the banner videos and the shots that make a charter look like the trip it really is.
- 900K+ customer orders shipped
- $33M+ in sales across our brands
- 25+ yrs building tech and automation
Want to see yours?
15 minutes. We'll show you what your site would look like.
Book a 15-minute call · Call or text (216) 310-2050 · hello@blueoceanstandard.com